HOW LONG HAS IT BEEN SINCE YOU UPDATED YOUR ONLINE PRESENCE?

With all of that said and done, how do you really know that it’s time to update your site? It’s not like every website owner, including yourself, is well-versed in design trends and understands in-depth user flow and behavior; most are already busy leading a business and don’t have time or sufficient knowledge to follow the technology curve.

Luckily, there are a few small website update indicators to evaluate a site’s performance. Here’s a list of parameters that might show you it’s time to find a trusted Web Development Company to update your website. You can check these parameters using Google Analytics, Page Speed Insights, or any 3rd party services. Keep in mind that you need to check them regularly to keep your website alive and kicking. Web Updates will keep your website visible.

1. Bounce rate – The bounce rate is the percentage of people who see a single page of your website and then close the tab. Too high a bounce rate means your UI/UX and content are going to need a makeover as soon as possible.
2. Page loading speed – If the pages on your website take too long to load, users will go look for what they need elsewhere. People often have neither the time nor the patience to wait around when there are a plethora of choices out there. However, there are different ways to measure loading speed, and many services that can improve that.
3. Time On-Site – The amount of time users spend on your site indicates the quality of your UX design and content. The optimal on-site time depends on the particulars of your website. Considering time on-site as complementary to the bounce rate is generally recommended.
4. Leads and conversions – Well, if you are running a business already, then these terms shouldn’t sound strange to you anymore. Leads are your potential customers, and conversions are the numbers that represent the leads that have completed the desired action (e.g., submit their email through a contact form). If you’ve seen a severe drop in either leads or conversions, it’s a sign that people aren’t finding what they’re looking for on your website or simply are lost on the website. This can be due to old content or your site being difficult to navigate. Either way, it’s time you freshened it up.

Moving on to a list of unmeasurable things that indicate you should update your website according to our expert’s advice at Webupdates.net:

• Your website is simply too old – You should update your website every few years. For example, 05 years seems to be the ideal choice for most businesses. UI/UX, technology, and content are also on the list of things you need to keep fresh, even if you don’t have many competitors.
• Having no mobile version and/or your website isn’t responsive.
• Your website still uses HTTP – All reputable websites have already moved to HTTPS, the secure version of the standard HTTP protocol. It’s essential to use HTTPS if your website deals with any kind of sensitive data.
• Making changes is challenging – These days, websites are built to make updating content more effortless than before; modern platforms are built to be flexible using the simple drag-and-drop method. So that people with little to no coding knowledge can create the perfect website for their businesses. If making even the slightest update takes time and effort or even requires contacting a third-party vendor, it’s a clear sign you need to reconsider things.